We are Embrace, the sector-focused communications agency based in London and the North West. We fuse customer insight, multi-channel expertise and inspirational creativity to grab attention and build deeper audience relationships for Financial Services, Healthcare and Public Sector brands.

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Our services

Our sector expertise means we bring real strategic marketing and communications value to clients. We're a bunch of people with a breadth of specialist skills spanning digital, brand, print, advertising, email, social media and more – offering all the services you'll need for marketing success.

What gets us really excited, is fusing these skills to create what we call Seamless Communication. It's how we enable brands to Bring Audiences Closer.


  • Audience/customer research
  • Requirements definition
  • Digital strategy
  • Competitor analysis
  • Brand positioning
  • Insight development
  • Proposition creation
  • Communications planning

Knowledge is power (as someone once said), and that’s at the core of our offer. We focus on getting inside minds to uncover opportunities. It’s where we find the insights to create compelling propositions and ideas that spark creative potential.


  • Brand strategy and planning
  • Brand activation
  • Brand expression
  • Brand evolution

We grab attention, encourage interaction and inspire loyalty through intelligent brand design geared to spark customers’ imaginations.


  • Digital design
  • Print design
  • Website and mobile design
  • UX interactive design
  • Corporate identity guidelines
  • Web development

Strategy, ideas and award-winning creativity, channelled using the latest technology and processes. Delivering a memorable experience, online and off.


  • Marketing strategy and planning
  • Online and offline advertising
  • Email marketing and direct mail
  • Search marketing
  • Social media and online PR
  • Animations and videos

Brands engage with their audiences by developing dialogue and interaction. From awareness to advocacy, we plan and create award-winning campaigns that influence perception, attitudes and behaviours.


  • Campaign management
  • Goal and KPI setting
  • Analysis and measurement
  • Consultancy and improvement

Effectiveness, effectiveness, effectiveness. It’s our mantra.
By analysing traffic and responses, then understanding the data, we tangibly drive effectiveness that maintains results.

Seamless communication

Brands face constantly changing audience landscapes. Interconnected, networked and complex, and with digital becoming ever more the core of how they interact – it's both a challenge and an opportunity. We create innovative integrated communications that connect with customers seamlessly.

​Bringing Audiences Closer is our strategic approach to integrated communications, centred on engaging audiences at a deeper, longer-term level. We do this by combining our sector knowledge with our creativity and cross-channel expertise.


Our strategic approach enables brands to find potential customers and engage with them at a deeper, longer-term level, moving them along the journey from awareness to advocacy.
Bringing Audiences Closer
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AWARE Creating and
communicating powerful messages
Evaluate Developing
Commit Tactics and tools that convert
experience Enabling dialogue and interactions
trust Building loyalty and membership
advocate Like

Sector-focused yet broad-minded

We think you really need to know your clients' world inside and out to create effective communications. We call ourselves the Sector-focused Communications Agency because we live and breathe our core sectors, Financial Services, Healthcare, Public Sector and Music & Arts.

We’ve got many years experience in these sectors, both B2B and B2C, and relish the complex challenges they present, greater regulation, diverse audiences, a highly competitive marketplace. Understanding this complexity, and developing insights and ideas that spark imaginations is what unites everyone at Embrace.

​But, these specialisms don't limit us. Our varied experience in other areas is something that continues to fuel a passion that keeps us fresh.

Financial Services
Public Sector
& Arts

Delivering tangible results

Our appetite for return on investment is as great as that of our clients'. That’s why we’re passionate about results and delivering solutions that drive towards our clients’ business goals. We’re proud members of the Design Business Association where we’ve won recognition for the effectiveness of our work.

Building relationships

The close relationships we build with our clients always underpins the way we work. Our desire to collaborate gives us the extra understanding we believe is vital to help make that point of difference that achieves results. That’s why we’ve built relationships with many of our clients that have lasted years. It’s also why they say nice things about us:

Our team

Our people are our biggest asset and we’re all proud of being part of a diverse, experienced and hard-working team. And we’re also united in our passion for making a real difference for our clients. We’re friendly, down-to-earth and people like working with us – and that really matters to us.

Simon Davies 's profile picture
Paul Wreford-Brown's profile picture
Paul Turner's profile picture
Joanna Papadopoulos's profile picture
Andrew Paterson's profile picture
Andrew Marsh's profile picture
Howard Wilmot's profile picture
Aimèe Smith's profile picture
Steve Haydon's profile picture
Claire Sokolowski's profile picture
Lora Osmond's profile picture
Laura McGinley's profile picture
Alan Jones's profile picture
Sarah Ford's profile picture
Jack Lawry's profile picture
Luigi Mannoni 's profile picture
James Davies's profile picture
Joel Freeman's profile picture
Sue White's profile picture
Danny Munns's profile picture

Next case studies


Repositioning the agency through rebranding

Repositioning the agency through rebranding

Working with children to create a brand identity

Gary Barlow

Launching a long-term social media campaign for a newly solo artist

Mölnlycke Employee Engagement motif featuring Batman and Robin

Engaging employees through a powerful partnership

Legal and General man leaping through the city

Increasing sales enquiries in a tough market

Islington council identity thumbnail

Developing and implementing brand communications under pressure

Mölnlycke woman walking along brand colours

Taking a CSR report to the next level

J.P. Morgan's Income Intelligence

Changing perception of what an investment giant can deliver

Surrey Police logo

Creating a dynamic online presence for a police force

Shakespeares globe splatter

Making an impact on the Southbank

British Science Association imagery

Bringing science to life in print

Aberdeen thumbnail showing a man on a scooter

Paving the way for an award-winning fund

Jamie Oliver pink the main course logo

A class act for Jamie Oliver's Fifteen

AES green hard hat

Safety is a way of life

The Royal Parks aubergine logo

Growing awareness of allotment success

Pegasus horse logo

Preparing a budget airline for take-off

NHS Stroke shatters motif

Shattering the myths around stroke

Mölnlycke thumbnail featuring four synchronised swimmers

Ensuring a new product launches with a big splash

The Saturdays band photo

Managing a long-term social media campaign

Epaderm thumbnail

Slap it on, wrap it treat childhood eczema

Financial service website design and build

THS Partners Investment Process

Communicating a process has evolved

Natural History Museum bee on flower

Helping a british museum feel as inspiring in print as it is to visit

Children reading books in a library

Delivering a new library experience

Online PR campaign for the Autoheart debut album Punch


Working together for a healthier online offer

JPM Fusion Funds advert

Financial Services Advertising Campaign

amelle berrabah

One single online PR Campaign

Reech AIM

Making content and expertise the hero of digital marketing

Il Divo balcony shot

Digital Music Marketing Case Study

Legg Mason fish bowls

Raising the profile of a financial services brand

Financial Services Marketing

The Lumineers black and white

Launching a band in the UK through online PR

Man hiking in field wearing walking gear

Creating an Employer Value Proposition that really comes from the heart

Hermes green brilliance branding

Delivering web strategy to suit a unique set-up

New Zealand Lamb logo

Making a difference through non-paid-for video seeding

Lego Star Wars logo

Launching a new destination through targeted social media

Next blog posts


JP Morgan Income Intelligence Website

Income Intelligence Highly Commended at IMAIA

Income Intelligence Highly Commended at the Investment Marketing and Innovation Awards 2014
Embrace interviews Technical Director Dave Long

Meet Embrace Technical Director Dave Long

Embrace has a new technical director on board, please meet the latest member of our team.

Creative Communications Agency Embrace Develops New SATRO Creative Branding

Sector-­‐focused integrated creative communications agency Embrace has created a new visual identity for independent charity SATRO.  

Fund Managers, Wealth Managers and Facebook

On 17th June, Embrace is running a Breakfast Briefing Session on how investors and IFAs are using digital communications – and particularly social media – to make investment decisions.

Clerkenwell Design Week – What to do in Clerkenwell

Integrated communications agency Embrace is situated in Clerkenwell, London, home to more creative businesses and architects per square mile than anywhere else on the planet.
Embrace Financial Services Breakfast

Financial services sponsorship and social media

Embrace Communications Director Howard Wilmot discusses sponsorship as an effective marketing strategy for financial services interested in social media…

The Changing Faces Of Public Sector Brands

Embrace's Creative Strategy and Planning Director Paul Turner discusses the "general nervousness among public sector clients to embrace 'brand’”.
intern wanted

Embrace is looking for a graphic design intern

As we continue to expand here at Embrace it's exciting times, especially if you happen to be looking to become a design intern - we're hiring for a fully paid position.

Embrace Breakfast Briefings: Financial Services Content Marketing 17th June 2014

Embrace recently commissioned its first report uncovering the use of search, traditional and digital communications including social media by investors and advisers alike.

5 Reason To Design With Communities

Embrace Creative Director Andrew Paterson gives his take on some recent successful marketing campaigns where designing with children and local communities has been both rewarding and a resoun

Creative Branding: Q&A With National Trust

Integrated communications agency Embrace have created a visual brand identity for the Dunstable Downs, one of the National Trust’s locations. We spoke to National Trust Consultancy Manager/Marketing...

Integrated communications agency Embrace launches New Capital website for EFGAM

Sector-focused integrated communications agency Embrace is proud to be behind the launch of the EFG Asset Management’s (EFGAM) New Capital website.

Education Marketing: Creating Visual Branding for Morley College

Branding and marketing in education is as important as in other sectors.

Contact us

You can get in touch with us:
by phone: +44 (0)20 7336 7633
by email: [email protected]
or go to the ‘Our team’ page for specific contact details.

You can also visit us. Our main office is in London’s creative hub, Clerkenwell, and is a short walk from Farringdon station. We also have an office in Knutsford, which is within easy reach of Manchester and the North West.

You can also send us a file via We Transfer