Communications agency Embrace were commissioned by creative and marketing recruitment firm Major Players to revitalise their branding to reflect a new positioning. The project was to create an identity system that would live and breathe online and offline and in physical environments.
Major Players have a mantra of ‘more than the normal’ which needed to be visually expressed across all platforms. Each sector of the business needed a visual identity that was adaptable enough for each team and their on and offline offerings but which would be cohesive as a brand.
Having thoroughly researched the sector and how other competing agencies manifest themselves, Embrace wanted to steer away from cliched images of lifestyle and created a series of impactful images expressing the 'more than the normal’ ethos.
The design process gave birth to a portfolio of photographic imagery featuring objects, animals and people engaging in and celebrating a way of doing things in a major way. This provided an updatable brand palette that could flex to accommodate different subject areas over time, keeping the brand fresh and relevant whilst keeping a thread of recognition.
Embrace have taken from our brief that we are a different creative, marketing and digital recruitment company, that we defy expectations and go beyond the expected to be ‘more than normal’. They used that idea to create a visual identity that has maximum impact and is flexible enough to facilitate our new ventures and offerings while reflecting our personality. It was a big ask, but we’re thrilled with the outcome and the enthusiasm and creativity that Embrace displayed throughout the whole project was second to none.