Natural History Museum

Creative Ad Campaign

Challenge

Creative communications agency Embrace were commissioned to create visual branding that would show the great work of the organisation and also promote it as an event space on a commercial level. 

The Natural History Museum needed Embrace to deliver a highly impactful creative branding campaign against tight deadlines - and as a result, there were also ongoing copy changes that needed to be incorporated on a regular basis.

Strategy 

Our first step in the design process was to gain a full understanding of the Natural History Museum’s environment, its brand values and audiences from which we could create visual guidelines. After our initial review and visual audit, we were able to release some of the extraordinary photography in the museum’s photo library.

Our work to promote the museum’s events offer took this to another level by featuring unexpected retouched images that made a connection between the spaces and its potential as an event space.

Results

The print and design output included high-quality and impactful visuals from the National History Museum and included posters, flyers and brochures.   

Embrace have a full understanding of our brand and delivered high quality, creative work to our guidelines. The Science Review was particularly challenging, due to tight deadlines and constantly changing copy and they deal with this exceptionally well to ensure the project was delivered on time.

Katie Rosen, Creative Director, National History Museum

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