Troy Asset Management

Brand and website


Troy Asset Management is a boutique fund manager based in the UK with a strong independent style that needed amplifying.

The existing website was dated and hard to both navigate as a user and update from the business’s perspective. Visually, the horse imagery though key to the brand also translated poorly online.

We were tasked with designing and building a new modern website that represented the business effectively and allowed the marketing team to take full control of updates.


We developed the brand expression around the powerful and yet graceful horse image and designed and built a complete website that balanced the heritage with a more contemporary online feel.

We undertook a photoshoot to get the right quality brand images throughout the website.

We designed a mobile optimised, user-centred interface that makes it easy to browse and find key information.

We built the website using UMBRACO as a Content Management System, which makes it very easy to add and update all content.

It includes the following key features that enables Troy to present up-to-date data in an interactive and engaging manner:

• Live prices

• Live fund pages with charting and performance

• Automated Factsheet upload

• Literature library

• News area

• Sign-up for email alerts

• Optimised for mobile & tablet

• Set-up for search engine indexing

• Fully updatable


The site is now updated on an automated basis, saving administration time and effort.

The new look and feel has gone down really well, the website has been well received by all audiences.

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