Campaigns
Grab attention, alter (or enhance) perception, change behaviour and improve sales.
Whether launching a new product, rejuvenating an existing one or promoting a service offer or technology, that's what we expect our campaigns to do.
Conceptual thinking along with strategic and tactical implementation driven by a mindset that's in tune with the audience is key to creating a successful campaign. By getting closer to our clients' worlds, we bring to life clever messaging with arresting visuals and then target to the relevant people to make them think or do differently.
Campaign Strategy & Development
Behind every successful campaign is a well thought through strategy and great creative
- Campaign strategy & planning
- Research and insights gathering
- Stakeholder workshops
- Audience definition
- Conceptual and proposition development
- Proposition and messaging
- Campaign Branding
- Implementation planning
- Collaboration with media planners and buyers
- Creation of campaign assets
- Measurement and Analytics
Campaign Implementation
The vehicles to get the message out
- Advertising - online, offline and out of home
- Marketing automation
- Brochures and sales aids - digital and print
- Surveys
- Websites and microsite
- Apps
- Video and animation
- SEO and PPC
- Exhibition graphics
- Promos and giveaways
